Sanex has created a beautiful film that transforms over 100 naked strangers into living skin cells for their new brand campaign. A UK exclusive, it just went live this week. The mesmerizing advert, built to sell how Sanex different from other skincare products because it works with your skin’s natural processes to “keep it at its healthy best”, was made in only three days by Director Lucy Blaksted, with a crew of 45, which included four skin airbrush artists.
This style seems to be part of a trend. Vaseline did two shorts this year that also featured astonishingly nice use of naked people – Sea, which has beautifully placed people in enchanting situations I wish I could have been part of, it sparks of a seriously fantastic art director, someone who could maybe make me cry, and Locked, which is lighter in tone and only uses hands.
Dolphin’s leap crushes woman in freak accident.
Stuck is a nice piece of work too. A two minute viral spot promoting a Canadian Becel Margarine contest, it uses the idea of an escalator break-down to play nicely on public assumptions of transportation. The type-casting is a little strong, but I think it works well. Apparently it’s based on a short film created back in 2003 by the writer/director that I’ve been unable to track down. The cute 30 second TV version is available on ihaveanidea.org, (appropriately, as it’s a margarine ad, a contender for “slimmest website”).
Heavy snow falls in Jerusalem; dozens injured due to bad weather.
While we’re on the topic of art tied to the hand of advertising, V&A and Playstation® sponsored something interesting this season, ‘Volume’ – an array of columns that respond to movement set in the centre of the V&A’s John Madejski Garden in London. A luminous interactive sculpture, the columns have been programmed to respond to movement with startling audio-visual displays that ripple complexity. On the surface this sounds hokey, a science-centre trick from the 80’s that’s been done countless times before, but the photos by John Adrian are unexpectedly lovely. The striking placement of the pillars and the obvious depth of the patterns mix so nicely with everyone’s obvious delight that it makes me wish I could hear the project as well as see it. It seems like such a perfect thing to stave off the darkness of winter.
(mcstrick, who put up the Volume pictures I linked to, also posted about Jeongmee Yoon, the artist behind the eerie Pink & Blue Project, a collection of photographs wherein children are almost lost in the vast mono-colour array of their blandly gender-coded belongings.)